I'm Diab Mohamed
Performance Media Buyer
Performance Media Buyer with 4+ years running data-driven campaigns in Egypt, Saudi Arabia, Turkey, UAE, and European markets. Focused on strategy, analytics, and optimization to maximize ROI
🚀 Case Studies
Legal Services (Saudi Arabia) – Google Ads
🔴 Challenges (Before)
- Low budget- with almost no results.
- No tracking setup → no visibility on where leads came.
- Weak website with poor conversion performance
🟢 My Actions
- Full implementation of tracking system for accurate measurement.
- Enhancement of the website to improve CRO.
- Creation of a new Google Ads strategy tailored to the business.
- Data-driven analysis and continuous optimization based on numbers.
✅ Results (After)
- Spent 1,700 SAR and generated 98 leads.
- Cost per Lead (CPL): 17 SAR.
- Conversion Rate improved to 26%.
- Clear visibility on performance → ability to scale campaigns effectively.
Honey Brand (Saudi Arabia) – Multi-Channel
🔴 Challenges (Before)
- High product price → heavy traffic but low conversions.
- budget (~60,000 SAR/month) across platforms.
- Weak retargeting setup, leading to many lost potential buyers.
- Customers dropping off after initial site visit.
🟢 My Actions
- Strategy creation: invested the largest share of budget in Google Ads (best performing platform).
- Allocated other channels (Meta, Snapchat, TikTok) mainly for retargeting campaigns.
- Implementation of WhatsApp automation platform for offers & retargeting messages.
- Continuous enhancement of tracking & funnel performance based on campaign data.
✅ Results (After)
- Spent ~65,000 SAR across channels in one month.
- Achieved 1,404 orders with total revenue of 491,400 SAR.
- ROAS = 7.56 across all platforms.
- Strong multi-channel funnel delivering both new customer acquisition & repeat purchases.
Arabia Horizons (UAE) – Tourism Services
🔴 Challenges (Before)
- Highly competitive tourism market in Dubai & Abu Dhabi.
- The brand was starting its digital advertising journey from scratch, with no proper tracking or structured campaigns.
- Website was basic and not optimized to convert visitors into leads.
🟢 My Actions
- Designed and implemented a complete tracking setup with accurate Google Ads conversion tracking.
- Built the Google Ads account structure from the ground up, covering helicopter tours, safari trips, cruises, Burj Khalifa, and museums.
- Conducted deep market and competitor research in the UAE tourism sector to position campaigns effectively.
- Worked with the web team to upgrade and enhance the site’s conversion performance.
- Continuously optimized campaigns and delivered reports with actionable insights.
✅ Results (After)
- Managed over 500,000 TRY in ad spend within one year.
- Generated 2,600 leads at an average cost per lead of 217 TRY.
- Achieved a 2.1% conversion rate across multiple high-competition tourism services.
- Delivered steady lead flow and measurable growth in one of the most competitive tourism markets.
Helicopter Tours (Dubai) – Google Ads
🔴 Challenges (Before)
- Extremely competitive tourism sector in Dubai, with high CPCs and strong competition.
- Account had already spent ~13,000 AED with 104 conversions at a high cost per conversion (128 AED).
- Tracking setup had errors, website was underperforming, and ad account structure was disorganized.
🟢 My Actions
- Conducted in-depth research on the UAE helicopter tour market and competitor strategies.
- Enhancement of tracking setup for accurate measurement and fixed existing errors.
- Improvement of website performance to support higher conversion rates.
- Complete restructuring of the Google Ads account with a clear, well-defined campaign strategy.
✅ Results (After)
- Managed 154,000 AED in ad spend after restructuring.
- Delivered 2,500 conversions at a cost per conversion of 61 AED (vs. 128 AED before).
- Achieved more than 50% reduction in CPA while scaling results in a highly competitive market.
Level Immigration – Multi-Country Campaigns (Google Ads)
🔴 Challenges (Before)
- Industry: Residency, Citizenship, Real Estate, Golden Visa (high-ticket, highly competitive).
- Conversion Rate: 1% only.
- Cost per Conversion: 1,270 TRY (very high).
- Different countries = different markets, audiences, and messaging.
🟢 My Actions
- Market & competitor research for each target country.
- Custom strategy for every country (ads, content, landing pages).
- Campaign restructuring with clear funnels & stronger value propositions.
- Continuous optimization of targeting, messaging & landing pages.
✅ Results (After)
- Ad Spend: 1,240,000 TRY.
- Leads: 4,500.
- CPL reduced to 275 TRY (↓ 75%).
- Increased conversion rate from 1% to 2.4%
🛠️Tools
Google Tag Manager
Google analytics 4
Email Markting
Clarity
Looker Studio
